Boundaryless Twitter Use: On the Affordances of Social Media

Steffi Siegert, Mikael Holmgren Caicedo and Maria Mårtensson Hansson
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Steffi Siegert: Department of Business Studies, Södertörn University, Alfred Nobels allé 7, 141 89 Stockholm, Sweden
Mikael Holmgren Caicedo: Stockholm Business School, Stockholm University, Roslagsvägen 101, 106 91 Stockholm, Sweden
Maria Mårtensson Hansson: Department of Accounting and Logistics, Linnaeus University, Hus K, George Lückligs väg 4, 351 95 Växjö, Sweden

Social Sciences, 2020, vol. 9, issue 11, 1-18

Abstract: For this study, we followed the director general (DG) of a large Swedish public authority on Twitter. We analyzed the data from Twitter and from interviews in terms of four affordances that distinguish social media from more traditional technologies: visibility, persistence, association and editability. We suggest that to understand social media affordances, it is necessary to consider the medium and the situation it creates and how this increases the range of possible interpretations. Therefore, we propose counterparts to the affordances of visibility, persistence, association and editability, in the form of invisibility, fluidity, dissociation and indeterminacy, to be included in an analysis of social media affordances and, as we argue, the creation of a persona through Twitter communication.

Keywords: affordances; social media technologies; synthetic situation; Twitter (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2020
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