Metapolitical New Right Influencers: The Case of Brittany Pettibone

Ico Maly
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Ico Maly: Culture Studies Departement, Tilburg University, 5037 AB Tilburg, The Netherlands

Social Sciences, 2020, vol. 9, issue 7, 1-22

Abstract: Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right’s adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of influencer culture for metapolitical goals. This paper tries to fill this gap and bring new theoretical insights based on a digital ethnographic case study. By analyzing political YouTuber and #pizzagate propagator Brittany Pettibone, this paper contributes to our understanding of radicalization processes in relation to the use of digital media.

Keywords: Brittany Pettibone; new right; metapolitics; influencer; metapolitical influencer (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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