Mitigating Visual Ageism in Digital Media: Designing for Dynamic Diversity to Enhance Communication Rights for Senior Citizens

Loredana Ivan, Eugène Loos and George Tudorie
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Loredana Ivan: Communication Department, National University of Political Studies and Public Administration, 012244 Bucharest, Romania
Eugène Loos: School of Governance Utrecht University, 3511 ZC Utrecht, The Netherlands
George Tudorie: Communication Department, National University of Political Studies and Public Administration, 012244 Bucharest, Romania

Societies, 2020, vol. 10, issue 4, 1-13

Abstract: This paper advocates for the importance of visual communication rights for older people to avoid “visual ageism,” described as media practices of visually underrepresenting older people or misrepresenting them in a prejudiced way. It aims to present a set of policy recommendations using “designing for dynamic diversity” as the leading principle. By discussing studies about the ways older people are visual represented in digital media content, the paper shows how visual communication rights for older people could help to fight “visual ageism.” It also pleads for collaborative ways to create digital visual content “together with” older people and not “for” them. Moreover, the paper makes a plea for empowering senior citizens by advocating their right of having a voice about the manner in which they are visually represented and enhancing their power to influence specifically the images representing them.

Keywords: visual ageism; visual representation; communication rights; older people; senior citizens; designing for dynamic diversity; empowerment (search for similar items in EconPapers)
JEL-codes: A13 A14 P P0 P1 P2 P3 P4 P5 Z1 (search for similar items in EconPapers)
Date: 2020
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