An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain

Alicia Orea-Giner, Jorge Calero-Sanz, Carmen De-Pablos-Heredero and Trinidad Vacas-Guerrero
Additional contact information
Alicia Orea-Giner: Business Economics Department, Rey Juan Carlos University, 28032 Madrid, Spain
Jorge Calero-Sanz: High Performance Research Group OPENINNOVA, Rey Juan Carlos University, 28032 Madrid, Spain
Carmen De-Pablos-Heredero: High Performance Research Group OPENINNOVA, Rey Juan Carlos University, 28032 Madrid, Spain
Trinidad Vacas-Guerrero: High Performance Research Group OPENINNOVA, Rey Juan Carlos University, 28032 Madrid, Spain

Societies, 2021, vol. 11, issue 2, 1-19

Abstract: Attribute evaluation provides an understanding of the perceived quality and subjective value of the museum visitor experience. The principal contribution of this paper is to analyze the attributes perceived by tourists and the local community (Madrid residents) of the Thyssen-Bornemisza National Museum (Madrid, Spain), utilizing the results from choice experiment and willingness-to-pay questionnaires. To analyze in depth the assessment regarding the museum attributes and the visitor perceptions of them, the relevance-determination model was applied. Data collection was achieved with a questionnaire using a convenience sample of international tourists and the local community, providing a total of 775 valid surveys. The results of the application of the relevance-determination analysis (RDA) show that there are two types of attributes: higher-impact core and lower-importance attributes. The attributes with the highest subjective value perceived by interviewed tourists and interviewed residents are the location, the building, and the permanent collection. These results show that there are substantial differences between the perception and appreciation of these attributes by interviewed residents and interviewed tourists. The results provide valuable information that can be applied in practice to devise strategies for economic and socio-cultural sustainability aimed at improving decision-making in museum management.

Keywords: attributes; tourist perception; local community; museum; willingness to pay; choice experiment (search for similar items in EconPapers)
JEL-codes: A13 A14 P P0 P1 P2 P3 P4 P5 Z1 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2075-4698/11/2/64/pdf (application/pdf)
https://www.mdpi.com/2075-4698/11/2/64/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsoctx:v:11:y:2021:i:2:p:64-:d:578174

Access Statistics for this article

Societies is currently edited by Ms. Farrah Sun

More articles in Societies from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().