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Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania

Andra Poruțiu (), Olivia Paula Tirpe (), Camelia Oroian (), Valentin C. Mihai (), Gabriela O. Chiciudean (), Daniel I. Chiciudean () and Crina Poruțiu ()
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Andra Poruțiu: Department of Economic Sciences, Faculty of Horticulture, University of Agricultural Sciences and Veterinary Medicine, 400372 Cluj-Napoca, Romania
Olivia Paula Tirpe: Department of Animal Husbandry and Agritourism, Faculty of Environmental Protection, University of Oradea, 26 Gen. Magheru St., 410087 Oradea, Romania
Camelia Oroian: Department of Economic Sciences, Faculty of Horticulture, University of Agricultural Sciences and Veterinary Medicine, 400372 Cluj-Napoca, Romania
Valentin C. Mihai: Department of Economic Sciences, Faculty of Horticulture, University of Agricultural Sciences and Veterinary Medicine, 400372 Cluj-Napoca, Romania
Gabriela O. Chiciudean: Department of Economic Sciences, Faculty of Horticulture, University of Agricultural Sciences and Veterinary Medicine, 400372 Cluj-Napoca, Romania
Daniel I. Chiciudean: Department of Economic Sciences, Faculty of Horticulture, University of Agricultural Sciences and Veterinary Medicine, 400372 Cluj-Napoca, Romania
Crina Poruțiu: Department of Marketing, Faculty of Economics and Business Administration, Babeș-Bolyai University, 400084 Cluj-Napoca, Romania

Societies, 2021, vol. 11, issue 3, 1-12

Abstract: Consumer behavior plays an important role in establishing the marketing strategies of a tourism destination. Analysis of traveling motivation offers valuable information regarding the characteristics and trends of tourism demand. In this context, the aim of this paper is to determine tourists’ preferences regarding rural tourism destinations. To achieve the purpose of the paper, a survey was conducted among tourists from rural areas of Cluj County. The data were analyzed using descriptive statistics and statistical tests were applied to determine if there were any significant differences among different groups. The results revealed that the respondents prefer to travel in small groups, especially during summer. They are concerned about the security and safety of the destination, and the price also plays an important role in choosing a tourism destination. Cultural attractions and adventure tourism possibilities are more appreciated by younger respondents. Future research should focus on post-pandemic tourist behavior and new tourist products should be developed to fulfill tourists’ expectations.

Keywords: tourists’ behavior; rural destinations; tourists’ expectations (search for similar items in EconPapers)
JEL-codes: A13 A14 P P0 P1 P2 P3 P4 P5 Z1 (search for similar items in EconPapers)
Date: 2021
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