Do We Need a Voice Methodology? Proposing a Voice-Centered Methodology: A Conceptual Framework in the Age of Surveillance Capitalism

Laura Caroleo ()
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Laura Caroleo: Faculty of Political, Economic and Social Sciences, University of Milan, 20122 Milan, Italy

Societies, 2025, vol. 15, issue 9, 1-26

Abstract: This paper explores the rise in voice-based social media as a pivotal transformation in digital communication, situated within the broader era of chatbots and voice AI. Platforms such as Clubhouse, X Spaces, Discord and similar ones foreground vocal interaction, reshaping norms of participation, identity construction, and platform governance. This shift from text-centered communication to hybrid digital orality presents new sociological and methodological challenges, calling for the development of voice-centered analytical approaches. In response, the paper introduces a multidimensional methodological framework for analyzing voice-based social media platforms in the context of surveillance capitalism and AI-driven conversational technologies. We propose a high-level reference architecture machine learning for social science pipeline that integrates digital methods techniques, automatic speech recognition (ASR) models, and natural language processing (NLP) models within a reflexive and ethically grounded framework. To illustrate its potential, we outline possible stages of a PoC (proof of concept) audio analysis machine learning pipeline, demonstrated through a conceptual use case involving the collection, ingestion, and analysis of X Spaces. While not a comprehensive empirical study, this pipeline proposal highlights technical and ethical challenges in voice analysis. By situating the voice as a central axis of online sociality and examining it in relation to AI-driven conversational technologies, within an era of post-orality, the study contributes to ongoing debates on surveillance capitalism, platform affordances, and the evolving dynamics of digital interaction. In this rapidly evolving landscape, we urgently need a robust vocal methodology to ensure that voice is not just processed but understood.

Keywords: voice methodology; fairness; political transcription; ethical AI; digital methods; speech communication; post orality; voice data; surveillance capitalism; conversational AI (search for similar items in EconPapers)
JEL-codes: A13 A14 P P0 P1 P2 P3 P4 P5 Z1 (search for similar items in EconPapers)
Date: 2025
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