Exploring Farmers’ Pro-Ecological Intentions after Ecological Rehabilitation in a Fragile Environment Area: A Structural Equation Modeling Approach

Jian Deng, Wenhui Hao, Wei Zhang, Xinhui Han, Kaiyuan Li, Yongzhong Feng and Gaihe Yang
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Jian Deng: College of Life Sciences, Yan’an University, Yan’an 716000, China
Wenhui Hao: College of Life Sciences, Yan’an University, Yan’an 716000, China
Wei Zhang: College of Agronomy, Northwest A&F University, Yangling 712100, China
Xinhui Han: College of Agronomy, Northwest A&F University, Yangling 712100, China
Kaiyuan Li: College of Life Sciences, Yan’an University, Yan’an 716000, China
Yongzhong Feng: College of Agronomy, Northwest A&F University, Yangling 712100, China
Gaihe Yang: College of Agronomy, Northwest A&F University, Yangling 712100, China

Sustainability, 2017, vol. 10, issue 1, 1-15

Abstract: Farmers’ pro-ecological intentions (PEI) after ecological rehabilitation are crucial to the sustainability of ecological conservation achievements and attract attention from policy-makers and managers. However, studies regarding multiple factors and their mechanism of influence on farmer's PEI are limited in fragile environmental areas. We conducted a household survey that measures the perceptions and attitudes, and the individual, demographic, and economic properties of 2025 farmers in the Loess Plateau of China. Results showed that only 28.74% of the respondents intended to apply the pro-ecological behavior after ecological restoration. The structural equation model reported a high explanatory power of 77.6% for farmers’ PEI. Farmers’ intentions to apply pro-ecological behaviors are jointly affected by various factors, with their perceptions and attitudes found to be the most influential factor and a vital link to other factors. Farmers’ individual, demographic, and economic factors also showed significant effects. Younger male farmers with higher education degrees, and better self-assessment of their abilities and perception of environmental improvement tend to state a greater intention to apply pro-ecological behaviors after the ecological rehabilitation. Results suggest that policy-makers and managers wanting to encourage farmers taking pro-ecological actions after ecological programs should value both enhancing farmers’ abilities to conserve ecological achievements and their perceptions of ecological benefits.

Keywords: ecological friendly; farmers’ intention; behavior; ecological restoration; fragile environment (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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