The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area

Young Han Bae, Sangkil Moon, Jong Woo Jun, Taewan Kim and Ilyoung Ju
Additional contact information
Young Han Bae: Department of Marketing, Penn State University, Greater Allegheny, McKeesport, PA 15132, USA
Sangkil Moon: Department of Marketing, Belk College of Business, University of North Carolina at Charlotte, Charlotte, NC 28262, USA
Jong Woo Jun: School of Communications, Dankook University, Yongin-si 16890, Korea
Taewan Kim: SKK Business School, Sungkyunkwan University; Humanities and Social Sciences Campus: 25-2, Sungkyunkwan-ro, Jongno-gu, Seoul 03063, Korea
Ilyoung Ju: School of Media and Communication, Bowling Green State University, Bowling Green, OH 43403, USA

Sustainability, 2018, vol. 10, issue 10, 1-13

Abstract: We explore the impact of consumers’ attitude toward a theme park on the image of the host city. We study how attitudinal aspects of Disneyland in Los Angeles can influence the image of Los Angeles. Using the tripartite approach of attitudes, we model consumers’ attitude of theme parks with three dimensions: cognition, affect, and conation. We show the causal relationships among Disney content, attitudinal constructs, and attitudes toward Los Angeles. Results showed that Disney content influenced cognition, affect, and conation, and both cognition and affect were connected to conation. Finally, affect influenced attitudes toward Los Angeles. Our research provides several implications for both academia and practitioners.

Keywords: attitude; cognition; affect; conation; theme park; city branding (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/2071-1050/10/10/3409/pdf (application/pdf)
https://www.mdpi.com/2071-1050/10/10/3409/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:10:p:3409-:d:171880

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().