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Organizational Learning and Green Innovation: Does Environmental Proactivity Matter?

Yali Zhang (), Jun Sun (), Zhaojun Yang () and Shurong Li ()
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Yali Zhang: School of Management, Northwestern Polytechnical University, Xi’an 710072, China
Jun Sun: College of Business and Entrepreneurship, University of Texas Rio Grande Valley, Edinburg, TX 78539-2999, USA
Zhaojun Yang: School of Economics and Management, Xidian University, Xi’an 710126, China
Shurong Li: School of Management, Northwestern Polytechnical University, Xi’an 710072, China

Sustainability, 2018, vol. 10, issue 10, 1-14

Abstract: Emerging economies face the challenge of striking a balance between development and the environment. To adapt to the changes, organizations must develop dynamic capabilities for green innovation and corporate sustainability. Based on a resource-based view integrated with contingency and stakeholder theories, this study examines how strategic contingency makes differences in the transformation between learning and performance resources through innovation efforts. Oriented toward external and internal stakeholders, respectively, learning resources comprise absorptive capacity and transformative capability, innovation efforts include green product innovation and green process innovation, and performance resources contain green image and competitive advantage. Depicting their mediating relationships moderated by environmental proactivity, the research model is supported by survey observations collected from over 300 organizations in China. Environmentally proactive organizations are found to have more balanced dynamic capability development than those that are more reactive. To optimize green innovation, therefore, organizations need to embrace an ecological strategy and engage employees in learning.

Keywords: dynamic capability development; resource transformation; organizational learning; green innovation; corporate sustainability; environmental proactivity; moderated mediation (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2018
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