A Scale Development of Retailer Equity

Seong Ho Lee and Sun-Ho Lee
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Seong Ho Lee: Department of Business Administration & Accounting, Hanbat National University, Daejeon 34158, Korea
Sun-Ho Lee: Department of Chinese Business and Economics, Hannam University, Daejeon 34430, Korea

Sustainability, 2018, vol. 10, issue 11, 1-16

Abstract: Retailer equity is becoming a very important factor in determining discriminatory competitive advantage under rapidly changing conditions of distribution. This study conceptualizes various retailer equity aspects considered in the retail industry and proposes a measurement scale for retailer equity based on empirical research. Our study aims to reveal how retailer equity sub-dimensions influence customer perception and evaluation of retailers. The primary objective of this research was to develop a measurement scale to facilitate assessments of consumer-based retailer equity. Resulting theoretical and managerial implications of this study are also discussed in detail.

Keywords: retailer equity; retailer loyalty; retailer awareness; retailer reputation; perceived retailer quality; retailer associations; attitude; usage intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:11:p:3924-:d:178895

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