Market Cultivation of Electric Vehicles in China: A Survey Based on Consumer Behavior

Shuxia Yang, Di Zhang, Jing Fu, Shujing Fan and Yu Ji
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Shuxia Yang: Beijing Key Laboratory of New Energy and Low-Carbon Development, North China Electric Power University, Beijing 102206, China
Jing Fu: School of Economics and Management, North China Electric Power University, Beijing 102206, China
Shujing Fan: Kunming Power Supply Bureau, Kunming 650000, China
Yu Ji: School of Economics and Management, North China Electric Power University, Beijing 102206, China

Sustainability, 2018, vol. 10, issue 11, 1-23

Abstract: Faced with increasingly serious environmental problems, promoting EVs (electric vehicles) has become an important means of sustainable development. In 2017, EV sales accounted for more than half of the world’s total. Although the speed of development is fast, the ownership remains low. In 2017, the market share of EVs in China was only 2.7%. At present, there are few studies on the promotion of EVs. This study seeks to contribute to the organic combination of consumer behavioral characteristics and EV market cultivation. Based on the analysis of relevant research at home and abroad, the consumer behavior of EVs is investigated and the factor analysis is used to simplify the feature categories, in order to obtain consumers’ behavior characteristics of EVs. According to the characteristics of consumer behavior of EVs, suggestions are put forward to cultivate EV market from the aspects of existent technology and potential future technology of EVs.

Keywords: sustainable development; electric vehicle; consumer behavior theory; market cultivation; separation of vehicle and electricity (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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