Influence of Personality Traits on Consumer Preferences: The Case of Office Chair Selection by Attractiveness

Ya-Chuan Ko, Chi-Hung Lo and Chi-Chuan Chen
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Ya-Chuan Ko: Department of Creative Product Design, Asia University, No.500, Lioufeng Rd., Wufeng, Taichung 413, Taiwan
Chi-Hung Lo: Department of Industrial Design, Tunghai University, No.1727, Sec.4, Taiwan Boulevard, Xitun District, Taichung 407, Taiwan
Chi-Chuan Chen: Department of Creative Product Design, Asia University, No.500, Lioufeng Rd., Wufeng, Taichung 413, Taiwan

Sustainability, 2018, vol. 10, issue 11, 1-19

Abstract: With increasing living standards, a modern product is required to provide emotional links between a user’s personality and their work environment, in addition to satisfying functional and physiological needs. Since office workers in Taiwan have average daily working hours of over 8 h, they spend lots of time on office chairs, and nowadays more companies are willing to buy good chairs so that their employees can deliver higher efficiency under a more comfortable office environment. After interviewing a group of experts, office chairs are classified into 7 types, and the participants’ personality traits are classified into 4 categories. The influence of different personality traits on the evaluation of office chairs by attractiveness is analyzed by quantification theory type I. Design elements that can better deliver an office chair’s attractiveness are determined. The results allow future designers to improve their designs by identifying the preferences of target users under difference office scenarios.

Keywords: personality trait; Miryoku engineering; evaluation grid method; quantification theory type I (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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