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Benchmarking Internet Promotion of Renewable Energy Enterprises: Is Sustainability Present?

Zacharoula Andreopoulou () and Christiana Koliouska ()
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Zacharoula Andreopoulou: Laboratory of Forest Informatics, Faculty of Forestry and Natural Environment, Aristotle University of Thessaloniki, P.O. Box 247, 54124 Thessaloniki, Greece
Christiana Koliouska: Laboratory of Forest Informatics, Faculty of Forestry and Natural Environment, Aristotle University of Thessaloniki, P.O. Box 247, 54124 Thessaloniki, Greece

Sustainability, 2018, vol. 10, issue 11, 1-12

Abstract: Sustainability constitutes a broad discipline that focuses on the social, economic and environmental impact of human activities. Many policies and strategies have been developed for the pursuit of environmental sustainability and the guidance to a green society. Many enterprises have taken meaningful steps to improve their own environmental performance through corporate sustainability and environmental management. Environmental management contributes to significant improvements to environmental performance of the enterprises. This paper aims to evaluate the Renewable Energy Enterprises performance in the Internet in Thessaloniki Prefecture regarding the characteristics of sustainability using Multi-criteria Decision Analysis. TOPSIS method was used to provide a ranking of the Renewable Energy Enterprises according to their sustainability and finally conclude to a benchmark. According to the results of the research, the Renewable Energy Enterprises achieve a good level of sustainability but not the optimum. However, the entrepreneurs should adopt modern environmental policy, sustainable marketing, green network framework and certified environmental management system in order to consider their enterprise sustainable.

Keywords: Renewable Energy Enterprises; sustainability; Internet; benchmark (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2018
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