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The Moderating Effect of Social Innovation in Perspectives of Shared Value Creation in the Educational Sector of Ghana

Wenyuan Li (), Mohammed Abubakari Sadick (), Abdul-Aziz Ibn Musah () and Salisu Mustapha ()
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Wenyuan Li: School of Management, Department of Marketing, Jiangsu University, 301 Xuefu Road, Zhenjiang 212013, China
Mohammed Abubakari Sadick: School of Management, Department of Marketing, Jiangsu University, 301 Xuefu Road, Zhenjiang 212013, China
Abdul-Aziz Ibn Musah: Department of Statistics, Tamale Technical University, P.O. Box 3 E/R, Northern Region, Tamale +233, Ghana
Salisu Mustapha: Faculty of Agribusiness and Communication Sciences, Department of Agricultural Economics, University for Development Studies, Northern-Region, Tamale +233, Ghana

Sustainability, 2018, vol. 10, issue 11, 1-26

Abstract: This paper presents a survey study of how social innovation moderates social and economic value from the perspective of shared value creation. Specifically, the study addresses the following questions: Does economic value lead to social value creation in shared value creation? Does social innovation moderate social and economic value in the creation of shared value? The questions are addressed through an empirical investigation of 250 social enterprise organizations that apply social objectives and a market-based approach to attain social and economic goals in Ghana. The study used SmartPLS software version 3.0 to evaluate the data collected. The results indicated that economic value influences the creation of social value in shared value creation. Study results also revealed that social innovation is a driver of shared value creation via social value in the educational sector of Ghana. However, social innovation could not play a moderating role in economic value to shared value creation.

Keywords: economic value; social value; social innovation; shared value; social enterprise organizations (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2018
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