Sustainability Perceptions in Romanian Non-Profit Organizations: An Exploratory Study Using Success Factor Analysis

Sebastian Ion Ceptureanu (), Eduard Gabriel Ceptureanu, Vlad Liviu Bogdan and Violeta Radulescu
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Eduard Gabriel Ceptureanu: Department of Management, The Bucharest University of Economic Studies, Bucharest 010374, Romania
Vlad Liviu Bogdan: Department of Tourism and Geography, The Bucharest University of Economic Studies, Bucharest 010374, Romania
Violeta Radulescu: Department of Marketing, The Bucharest University of Economic Studies, Bucharest 010374, Romania

Sustainability, 2018, vol. 10, issue 2, 1-23

Abstract: This paper analyses sustainability perceptions in Romanian non-profits by investigating 81 non-profits managers and board members. Using a multidimensional sustainability measurement framework, Success Factor Analysis, as a conceptual model, we measured perceptions on 5 critical sustainability factors: People, Business Model, Operations, Strategy and Culture and concluded that there are significant differences in the perceptions of sustainability depending on respondents’ previous failure experiences. While those which previously experienced failure adopt a long-term approach based on marketization, clear accountability standards and rely on strategy, while the others prefer a short-term approach, focused more on non-profits operations and focus on human resources.

Keywords: sustainability of non-profits; sustainability measurement; success and failure; sustainability indicators (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:2:p:294-:d:128361

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