International Alliance of Green Hotels to Reach Sustainable Competitive Advantages

Hufei Ge, Silu Chen and Yujie Chen
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Hufei Ge: School of Economics and Management, Southeast University, Nanjing 212000, China
Silu Chen: School of Economics and Business Administration, Central China Normal University, Wuhan 430079, China
Yujie Chen: Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, Macau 00853, China

Sustainability, 2018, vol. 10, issue 2, 1-15

Abstract: Under increasing environmental pressure, hotel firms need to improve their ability to access international alliances while maintaining good performance for sustainable development. This paper uses survey data from 784 hotels running at different levels of service in China to test the hypothesis in an integrated analytical model, and the findings show that the impact of international alliances varies with different levels of green hotels. Despite operating in the same sector, hotels running at different levels of service vary their respective tactics to gain sustainable competitive advantage and achieve significantly different results. This study intends to inform hotel managers in obtaining specific performance goals by developing absorptive capacity, and by choosing the most suitable alliance for their level of operation.

Keywords: absorptive capacity; management contract; joint venture; franchising; green hotel (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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