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Public Perceptions and Willingness to Pay for Renewable Energy: A Case Study from Greece

Stamatios Ntanos (), Grigorios Kyriakopoulos (), Miltiadis Chalikias (), Garyfallos Arabatzis () and Michalis Skordoulis ()
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Stamatios Ntanos: Department of Forestry and Management of the Environment and Natural Resources, School of Agricultural and Forestry Sciences, Democritus University of Thrace, 68200 Orestiada, Greece
Grigorios Kyriakopoulos: School of Electrical and Computer Engineering, National Technical University of Athens, 15780 Zografou, Greece
Miltiadis Chalikias: Department of Business Administration, School of Business and Economics, Piraeus University of Applied Sciences, 12244 Aigaleo, Greece
Garyfallos Arabatzis: Department of Forestry and Management of the Environment and Natural Resources, School of Agricultural and Forestry Sciences, Democritus University of Thrace, 68200 Orestiada, Greece
Michalis Skordoulis: Department of Forestry and Management of the Environment and Natural Resources, School of Agricultural and Forestry Sciences, Democritus University of Thrace, 68200 Orestiada, Greece

Sustainability, 2018, vol. 10, issue 3, 1-16

Abstract: The purpose of this study is to discover the factors shaping public opinion about renewable energy sources and investigate willingness to pay for expansion of renewable energy sources in the electricity mix. Data was collected through a questionnaire applied in Nikaia, an urban municipality of Greece. The respondents have a positive attitude towards renewable energy systems. Most of them have good knowledge of solar and wind energy systems and are using solar water heating, while several respondents own a solar PV system. Environmental protection is seen as the most important reason for investing in a renewable energy system. Willingness to pay for a wider penetration of RES into the electricity mix was estimated to be 26.5 euros per quarterly electricity bill. The statistical analysis revealed the existence of a relationship between RES perceived advantages and willingness to pay for renewable energy. Furthermore, by using a binary logit model, willingness to pay was found to be positively associated with education, energy subsidies, and state support.

Keywords: renewable energy sources; social acceptance; WTP; CVM; logit regression (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2018
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