Exploring Environmental Awareness and Behavior among Guests at Hotels That Apply Water-Saving Measures

Ariadna Gabarda-Mallorquí, Rosa Maria Fraguell and Anna Ribas
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Ariadna Gabarda-Mallorquí: Department of Geography and Institute of Environment, University of Girona, 17004 Girona, Spain
Rosa Maria Fraguell: Department of Geography and Institute of Environment, University of Girona, 17004 Girona, Spain
Anna Ribas: Department of Geography and Institute of Environment, University of Girona, 17004 Girona, Spain

Sustainability, 2018, vol. 10, issue 5, 1-15

Abstract: The aim of this study was to investigate guest profiles at a hotel that has created a best-practices water management model to determine how different types of guests contribute to saving water during their stay. To do this, we analyzed levels of environmental awareness and pro-environmental behavior among the guests. Information was gathered through 648 structured surveys with guests at Hotel Samba in the Spanish seaside resort of Lloret de Mar between September 2015 and August 2016. Cluster analysis revealed four profiles of guests with different sociodemographic characteristics and different levels of awareness and proactivity in relation to water conservation. We combined our findings to develop a framework that illustrates how the two dimensions of environmental awareness and pro-environmental behavior are related in this setting. This article provides new insights into how hotel guests’ environmental awareness and engagement can influence a hotel’s water-saving efforts. These insights should help hotel operators to devise new, guest-centered strategies for saving water.

Keywords: water-saving measures; environmental awareness; pro-environmental behavior; hotels; guests; tourism; Costa Brava (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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