Seeking Control in a Precarious Environment: Sustainable Practices as an Adaptive Strategy to Living under Uncertainty

Stefana Broadbent and Francesco Cara
Additional contact information
Stefana Broadbent: Department of Design, Politecnico di Milano, Via Durando 38/A, 20158 Milano, Italy
Francesco Cara: Cleanweb Ltd., Chase Side Southgate, London N145BP, UK

Sustainability, 2018, vol. 10, issue 5, 1-13

Abstract: Our societies and our economies are struggling to transform in response to the climate crisis with the speed and intent that the rapidly deteriorating environmental situation requires. Resistance to change is invoked as one of the reasons for the slow adoption of new sustainable practices. In this paper, we argue that the transition to sustainable behaviors is part of a wider adaptation to the new uncertain and precarious conditions of contemporary living and this constitutes a unique opportunity for rapid cultural change. The analysis of a growing innovation space that is at the crossroads of digital transformation and ecological transition shows that the digital culture of sustainability actually goes hand in hand with the changing practices emerging from an increasing economic and professional precariousness. Since the invention of the world wide web, we have seen that digital innovation is an accelerator of cultural change. When applied to the ecological transition, will digital innovation create the conditions for an equally rapid and profound transformation of practices? To start exploring this question, we built a dedicated research tool called If You Want To that collected several thousand digital environmental projects. Our initial findings suggest that this wide landscape of services enables new sustainable forms of exchange, collaboration, consumption, and production, giving rise to alternative social, environmental, and economic models.

Keywords: sustainable lifestyles; digital services; innovation; citizen science; behavioral change; precariousness (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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