Attitudes of Undergraduate Students from University–Industry Partnership for Sustainable Development: A Case Study in Macau

Jian Ming Luo, Ka Yin Chau, Chi Fung Lam, Guo Qiong Huang and Iok Teng Kou
Additional contact information
Jian Ming Luo: Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China
Ka Yin Chau: Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China
Chi Fung Lam: Department of Finance, The Chinese University of Hong Kong, Hong Kong, China
Guo Qiong Huang: Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China
Iok Teng Kou: Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China

Sustainability, 2018, vol. 10, issue 5, 1-13

Abstract: Previous studies described in detail many university–industry programs. The purpose of this paper was to develop a multidimensional and multi-item attitude scale to measure undergraduate tourism students’ attitudes towards working in the tourism industry. This study was a quantitative and exploratory research. This paper describes a scale development process and presents the result of the scale using data collected from a university–industry collaboration program in Macau. This study identified five dimensions, i.e., Interpersonal Relationships, Industry–Person Congeniality, Organizational Climate, Working Condition, and Nature of Work, to measure the students’ attitudes. The proposed measurement scale will help evaluate and identify the sustainability of university–industry cooperation partnerships. Furthermore, the scale will help design marketing strategies to promote such programs. This study identified areas to be improved and provides suggestions to HR managers or educators.

Keywords: university–industry partnership sustainability; attitudes; measurement scale (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/10/5/1378/pdf (application/pdf)
https://www.mdpi.com/2071-1050/10/5/1378/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:5:p:1378-:d:143759

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().