Improving NFC Technology Promotion for Creating the Sustainable Education Environment by Using a Hybrid Modified MADM Model

Shu-Kung Hu, James J. H. Liou, Ming-Tsang Lu, Yen-Ching Chuang and Gwo-Hshiung Tzeng
Additional contact information
Shu-Kung Hu: Department of Business and Entrepreneurial Management, Kainan University, No.1, Kainan Rd., Luchu Dist., Taoyuan City 33857, Taiwan
James J. H. Liou: Department of Industrial Engineering and Management, National Taipei University of Technology, No. 1, Sec. 3, Chung-Hsiao East Rd., Da’an Dist., Taipei City 10608, Taiwan
Ming-Tsang Lu: Department of Industrial Engineering and Management, National Taipei University of Technology, No. 1, Sec. 3, Chung-Hsiao East Rd., Da’an Dist., Taipei City 10608, Taiwan
Yen-Ching Chuang: Department of Industrial Engineering and Management, National Taipei University of Technology, No. 1, Sec. 3, Chung-Hsiao East Rd., Da’an Dist., Taipei City 10608, Taiwan
Gwo-Hshiung Tzeng: Graduate Institute of Urban Planning, College of Public Affairs, National Taipei University, No.151, University Rd., San Shia Dist., New Taipei City 23741, Taiwan

Sustainability, 2018, vol. 10, issue 5, 1-24

Abstract: With the growing prevalence of mobile devices, the use of near-field communication (NFC) technology has increased constantly in recent years. Scholars expect NFC technology to be used to develop new campuses with sustainable education environments for safely transferring information or services. In campuses, the decisions to adopt NFC technology considers multiple attribute decision making (MADM) problems, which require multicriteria decision analysis that in turn involves the feedback and interdependence effects among criteria/dimensions. This paper proposes an improvement model that could facilitate NFC technology promotion for creating the sustainable education environment in a campus (Kainan University of Taiwan). Furthermore, in this model, the interdependence and feedback effects among criteria/dimensions, optimal alternative selections, and systematic improvements for NFC technology promotion can be addressed by using a hybrid modified MADM model, which integrating the decision making trial and evaluation laboratory (DEMATEL) method, the DEMATEL-based analytic network process (DANP) method and the modified VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method. Finally, an empirical case for improving NFC technology promotion in the context of creating the sustainable education environment is presented to prove the proposed model. The results revealed that government policy was the largest driver in NFC technology promotion and the most influential criterion for creating the sustainable education environment, and that alternative C (educational institution) should be the first improvement priority. Furthermore, the comparative results revealed that the proposed method is better than the traditional method because using hybrid modified MADM model can obtain the most realistic performance-gap to innovation and determine the most effective improvement plan towards achieving the aspiration value.

Keywords: near-field communication (NFC) technology; sustainable education environment; modified multiple attribute decision making (modified MADM); modified VIKOR; influence network relation map (INRM)-based aspiration value (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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