Oleotourism: Local Actors for Local Tourism Development

Marco Tregua, Anna D’Auria and Carla Marano-Marcolini
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Marco Tregua: Department of Economics, Management, Institutions, University of Naples, Campus Monte Sant’Angelo, 80126 Napoli, Italy
Anna D’Auria: Department of Economics, Management, Institutions, University of Naples, Campus Monte Sant’Angelo, 80126 Napoli, Italy
Carla Marano-Marcolini: Department of Business Administration, Marketing, and Sociology, University of Jaén, Campus Las Lagunillas s/n, 23071 Jaén, Spain

Sustainability, 2018, vol. 10, issue 5, 1-20

Abstract: Olive oil consumption has grown substantially in recent years, due in part to the fact that olive oil is healthy. Much of the global olive oil production comes from the rural areas of Jaén in southern Spain. Surrounding this industry, services such as oleotourism are increasing. This paper aims to identify the key elements supporting the development of oleotourism. After a preliminary exploratory analysis of the existing data, a qualitative analysis was performed with actors directly involved in the industry in Jaén. The results helped us define the level of the stakeholders’ involvement and the sustainability, the opportunities, and the constraints affecting oleotourism in this area. The practical implications of this investigation can be useful for governing agencies, local firms, and the tourism industry in support of oleotourism development.

Keywords: oleotourism; olive oil tourism; rural development; Spain; sustainability; Andalusia; agritourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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