Exploring the Relationship between Prior Knowledge on Rain Gardens and Supports for Adopting Rain Gardens Using a Structural Equation Model

Suyeon Kim, Sang-Woo Lee, Jongwon Lee and Kyungjin An
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Suyeon Kim: Department of Environmental Science, Graduate School, Konkuk University, Seoul 05029, Korea
Sang-Woo Lee: Department of Forestry and Landscape Architecture, Konkuk University, Seoul 05029, Korea
Jongwon Lee: Department of Forestry and Landscape Architecture, Graduate School, Konkuk University, Seoul 05029, Korea
Kyungjin An: Department of Forestry and Landscape Architecture, Konkuk University, Seoul 05029, Korea

Sustainability, 2018, vol. 10, issue 5, 1-9

Abstract: The objective of this study was to determine the effect of prior knowledge and visual evaluation on supports for rain garden installations. To achieve this objective, a survey was conducted to obtain prior knowledge of rain gardens, rain garden implementation support ratings, and visual evaluation of rain gardens in 100 visitors of three rain garden sites. Results of the analysis revealed that users’ visual evaluation of rain gardens played a role as a moderator in the relationship between prior knowledge and support for rain garden installations. In other words, education and publicity of rain gardens alone cannot increase support for rain gardens. However, if rain gardens are visually evaluated positively, the effects of education and publicity of rain gardens can be expected. Therefore, to successfully apply a rain garden policy in the future, basic consideration should be given to aesthetics in order to meet visitors’ visual expectations prior to education and publicity of rain gardens.

Keywords: rain gardens; prior knowledge; supports; structural equation model; environmental policy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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