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Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market

Dengjun Zhang (), Geir Sogn-Grundvåg (), Frank Asche () and James A. Young ()
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Dengjun Zhang: Business School, University of Stavanger, Stavanger 4036, Norway
Geir Sogn-Grundvåg: The Norwegian Institute of Food, Fisheries and Aquaculture Research (Nofima), Tromsø 9291, Norway
James A. Young: Marketing and Retail Division, University of Stirling, Stirling FK9 4LA, UK

Sustainability, 2018, vol. 10, issue 5, 1-13

Abstract: In attempts to differentiate their store imagery, grocery retailers frequently introduce new products, which are often rich in extrinsic attributes such as claims regarding healthiness and environmental sustainability. This paper explores retailers’ pricing strategies for product attributes of haddock in the United Kingdom. The results show that retailers’ pricing strategies vary, in particular for extrinsic product attributes such as eco-labels and country-of-origin. The high price premium generated from the most advocated eco-labels and an emphasis upon promotion strategies appear to play a role in the success of high-end retailers, and may have implications for any heightened competitive responses by larger retail chains in the future.

Keywords: product differentiation; retail pricing; hedonic price model; sustainability; eco-labels; haddock (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2018
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