Examining the Effectiveness of Government Policy for Retail Districts: Evidence from Korea

Woohyoung Kim, Alan Hallsworth and Hyun Kim
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Woohyoung Kim: Graduate School of Technology Management, Kyunghee University, Yongin, Gyeonggi-do 17104, Korea
Alan Hallsworth: Marketing and Sales, Portsmouth Business School, University of Portsmouth, Portsmouth PO1 3DE, UK
Hyun Kim: Small Enterprise and Market Service, Daejeon 34917, Korea

Sustainability, 2018, vol. 10, issue 5, 1-15

Abstract: This paper seeks to measure the effects of policy on the self-employed conducting business in traditional retail districts. To verify policy we performed a practical analysis utilizing the multinomial logit model on the relationship between consumption behaviors and the attendant satisfaction level of consumers in the urban commercial districts. We first identified traditional retail districts that had received government policy support and those that had not. We then visited these districts to survey the satisfaction levels of customers. In total, 400 people were surveyed for this study. The results show that political support for the self-employed who conduct business inside the traditional retail districts has a partial effect. Especially, for the policy beneficiaries, the customer’s satisfaction level in specific political support has a very important meaning. The study analyzed the factors necessary for the continuous growth of traditional retail districts, considering consumption behaviors and shop selection attributes. We argue that government support can help sustain regional commercial districts and the individual self-employed through consumer behavior and the magnification of satisfaction levels.

Keywords: self-employed; multinomial logit model; traditional retail district; policy; Korea (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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