CSR Communication Strategies of Colombian Business Groups: An Analysis of Corporate Reports

Jaime-Andres Correa-Garcia, Maria-Antonia Garcia-Benau and Emma Garcia-Meca
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Jaime-Andres Correa-Garcia: Department of Accounting, School of Economics, University of Antioquia, Calle 67 53-108 Bl., Medellin 13-114, Colombia
Maria-Antonia Garcia-Benau: Department of Accounting, University of Valencia, Avenida dels Tarongers, s/n, 46022 Valencia, Spain
Emma Garcia-Meca: Department of Finance and Accounting, Technical University of Cartagena, Calle Real 3, 30201 Cartagena, Spain

Sustainability, 2018, vol. 10, issue 5, 1-19

Abstract: The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The study uses as its unit of analysis corporate reports that have been classified into four categories: annual reports (ARs), sustainability reports (SRs), combined reports (CRs), and integrated reports (IRs). The results show that IRs are the most similar reports, that Colombian BGs are mainly employee-oriented (ARs, SRs, CRs) and shareholder-oriented (IRs), and that response and involvement communication strategies are the most commonly used. Our research has theoretical and practical implications based on the assumption that the study of corporate reports has particular importance for those BGs with diversification strategies and international orientation, since it opens possibilities for future research.

Keywords: CSR communication strategies; business groups; Colombia; stakeholder theory; content analysis; corporate report (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:5:p:1602-:d:146733

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