Food for Hope: The Role of Personal Resources in Farmers’ Adoption of Green Technology

Shira Bukchin and Dorit Kerret
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Shira Bukchin: The Department of Public Policy, Tel Aviv University, Ramat Aviv, Tel-Aviv 6139001, Israel
Dorit Kerret: The Department of Public Policy, Tel Aviv University, Ramat Aviv, Tel-Aviv 6139001, Israel

Sustainability, 2018, vol. 10, issue 5, 1-11

Abstract: Innovative technologies are expected to play a significant role in climate change mitigation and adaptation within the agriculture sector and in global food security. Clearly, however, the value of technological innovations in the agriculture sector is premised on their adoption. Therefore, understanding why farmers differ in their adoption of innovative green technologies is important. In the following paper, we review current literature and set the theoretical framework for suggesting that three important personal resources correlate with agricultural technology adoption: positive emotions, character strengths (including specific ones), and cognitive goal-oriented hope. This study constitutes an important theoretical basis for future practical recommendations for environmental policy, positive psychology, and innovation adoption that may help narrow some of the gaps in technology adoption rates. In addition to its theoretical innovation, the importance of this study lies in its practical value: we focus on variables that are influenced through policy, education, and communication. The theoretical connections between positive psychology and environmental studies emerging from this study should be developed and explored. We hope that this new perspective will motivate future research on these factors within diverse farming communities across different nations.

Keywords: green technology; technology adoption; agriculture development; character strengths; positive emotions; hope (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (19)

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