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Green Product Innovation and Firm Performance: Assessing the Moderating Effect of Novelty-Centered and Efficiency-Centered Business Model Design

Yuan Ma (), Qiyue Yin (), Yajun Pan (), Wei Cui (), Baogui Xin () and Ziqian Rao ()
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Yuan Ma: College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China
Qiyue Yin: Department of Finance and Economics, Shandong University of Science and Technology, Jinan 250031, China
Yajun Pan: College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China
Wei Cui: College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China
Ziqian Rao: College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China

Sustainability, 2018, vol. 10, issue 6, 1-13

Abstract: Motivated by government policies and decision-makers’ opportunity perception, many firms have invested in green product innovation. The effect of this type of innovation has been analyzed in extant literature thoroughly, but how to improve innovator’s economic performance is still under-researched. When considering this research gap, the business model theory is used in this paper. An empirically based and testable framework is developed. Using survey data from 231 traditional manufacturing firms in China, these hypotheses are tested. The results show that novelty-centered and efficiency-centered business model design themes all play a moderating effect on the relationship between green product innovation and firm performance, while a fit between green product innovation and novelty-centered design theme is better for firm performance.

Keywords: green product innovation; business model; novelty-centered design theme; efficiency-centered design theme (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2018
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