Enhancement of E-Commerce Websites with Semantic Web Technologies

Sabina-Cristiana Necula, Vasile-Daniel Păvăloaia, Cătălin Strîmbei and Octavian Dospinescu
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Sabina-Cristiana Necula: Department of Research, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania
Vasile-Daniel Păvăloaia: Department of Accounting, Business Information Systems and Statistics, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania
Cătălin Strîmbei: Department of Accounting, Business Information Systems and Statistics, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania
Octavian Dospinescu: Department of Accounting, Business Information Systems and Statistics, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania

Sustainability, 2018, vol. 10, issue 6, 1-15

Abstract: This paper analyses the potential enhancement of e-commerce websites with Semantic web technologies from the consumers’ informational perceived satisfaction point of view. Information quality is a central preoccupation in the field of business information systems’ discipline and it relates to the semantic interoperability field of research. The purpose of our study is to investigate the relationship between the enhancement of product text descriptions with semantic annotations and the perceived consumers’ satisfaction. We conducted and analyzed a survey questionnaire addressed to e-commerce consumers who bought online products. We found that consumers are interested in finding products with synonym names or that belong to different categories, not necessarily from the same category of products. In addition, consumers are interested about additional text descriptions on different product characteristics and on information about the importance of product characteristics. The main conclusion is that the perceived satisfaction of the online consumers is influenced by an enhanced user experience that relates to specific Semantic web technologies.

Keywords: e-business; e-commerce; Semantic web; linked data; schema.org; ontology (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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