Why Do People Consume and Provide Sharing Economy Accommodation?—A Sustainability Perspective

Eunsuk Sung, Hongbum Kim and Daeho Lee
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Eunsuk Sung: Interaction Science Department, Sungkyunkwan University, Jongno-gu, Seoul 03063, Korea
Hongbum Kim: Korea National Industrial Convergence Center, Korea Institute of Industrial Technology, Sangnok-gu, Ansan-si, Gyeonggi-do 15588, Korea
Daeho Lee: Interaction Science Department, Sungkyunkwan University, Jongno-gu, Seoul 03063, Korea

Sustainability, 2018, vol. 10, issue 6, 1-17

Abstract: In the platform-based sharing economy service, the consumer using the service and the service provider providing the service form a two-sided market around the platform. In the two-sided market, service users and service providers interact across the platform, and the value of the platform increases with the size of the network. This study aims to study the virtuous circulation of consumption and production for sustainability of sharing economy. For this purpose, several hypotheses were established based on the literature and are tested with survey data of both consumer and service provider of Airbnb. Structural equation modeling is used to analyze whether the consumer acceptance intention model and the supplier acceptance intention model can be linked through the concept of network effect, which is a major characteristic of the sharing economy service platform. The research results are expected to contribute to development of a sustainable sharing economy model.

Keywords: sharing economy; sustainability; consumption; production; virtuous circulation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (33)

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