Environmental Proactivity and Firms’ Performance: Mediation Effect of Competitive Advantages in Spanish Wineries

Beatriz Junquera and Virginia Barba-Sánchez
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Beatriz Junquera: Department of Business Administration, University of Oviedo, Avda. Cristo S-N, E-33071 Oviedo, Asturias, Spain

Sustainability, 2018, vol. 10, issue 7, 1-18

Abstract: The main aim of this paper is to show the extent to which environmental proactivity is able to generate competitive advantages in a firm in order to improve their economic-financial performance by introducing the role of managerial perception into the analysis. This study focuses on Spanish wineries and their environmental practices and covers a total of 4598 wineries with a sample of 142 valid responses during the month of November 2015. The results can be summarized as follows. Firstly, there is positive environmental proactivity in terms of obtaining both cost-based and differentiation-based competitive advantages. Likewise, this proactivity has a positive impact on the manager’s perception of performance. Secondly, obtaining differentiation-based competitive advantages has a positive impact on the manager’s perception of performance although a negative impact on performance itself. There is, however, no significant evidence of the impact of cost-based competitive advantages on financial performance nor on the perception of performance itself, nor the impact of environmental proactivity on financial performance.

Keywords: environmental proactivity; competitive advantages; business performance; cost-based competitive advantage; differentiation-based advantage; manager’s perception; economic-financial performance; partial least squares (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

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