Managing Sustainable Hybrid Organisations: A Case Study in the Agricultural Sector
Jennifer E. Díaz-Correa () and
Miguel Ángel López-Navarro
Additional contact information
Jennifer E. Díaz-Correa: Department of Business Administration and Marketing, Universitat Jaume I, 12071 Castelló de la Plana, Spain
Sustainability, 2018, vol. 10, issue 9, 1-17
Research in the field of sustainability has been dominated by an instrumental logic in which social and environmental aspects are reduced to their ability to generate financial benefits. However, the increasing problems facing society are highlighting the need to change this logic. In this context, a growing body of literature is developing around what are known as hybrid organisations, entities characterised by their combination of a social and/or environmental mission with the pursuit of economic benefit. This research uses a descriptive case study approach in order to examine how a Spanish winery—Celler la Muntanya—has implemented a sustainable business model to create positive social and environmental change. The agricultural sector is receiving increasing attention in the sustainability field because of its impact on society and the territory. In addition, agricultural activity generates tensions between social/environmental dimensions—such as the preservation of ecosystems and biodiversity—and economic benefits. Our case study draws on the ‘sustainability-driven hybrid business model’ and its three basic elements: social and environmental change as organizational objective; mutually beneficial relationships with stakeholders; and progressive interaction with markets, competitors and industry institutions. Our findings contribute to the literature by helping to explain how agricultural organisations can implement their business model based on sustainability criteria.
Keywords: sustainability; hybrid organisations; sustainable business models; stakeholders; institutional entrepreneurship; agriculture; wine industry; smallholding; social and environmental change (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:9:p:3010-:d:165577
Access Statistics for this article
Sustainability is currently edited by Prof. Dr. Marc A. Rosen
More articles in Sustainability from MDPI, Open Access Journal
Bibliographic data for series maintained by XML Conversion Team ().