The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions

Huynh Anh Thu Tran, Yun Seop Hwang, Cheon Yu and Seung Jick Yoo
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Huynh Anh Thu Tran: Department of International Business and Trade, Kyung Hee University, Seoul 02447, Korea
Yun Seop Hwang: Department of International Business and Trade, College of Politics and Economics Kyung Hee University, Seoul 02447, Korea
Cheon Yu: The International Trade Research Center at Kyung Hee University, Seoul 02447, Korea
Seung Jick Yoo: Department of Convergence of Climate and Environmental Studies, Sookmyung Women’s University, Seoul 04310, Korea

Sustainability, 2018, vol. 10, issue 9, 1-15

Abstract: The purpose of this study is to define destination social responsibility as a multidimensional construct and examine the relationships between destination social responsibility, tourists’ emotions and their satisfaction, through the lens of corporate social responsibility. A model is empirically tested with a sample of 359 random foreign tourists visiting Hoi An, Vietnam. The results indicate that all destination social responsibility dimensions, including economic, environmental, legal–ethical, and philanthropic responsibilities significantly enhance tourists’ emotions, while only legal–ethical and philanthropic responsibilities directly affect tourists’ satisfaction. The findings also confirm the mediating effect of emotions between destination social responsibility and tourists’ overall satisfaction.

Keywords: destination social responsibility; tourists’ emotions; tourist satisfaction; Hoi An; Vietnam (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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