An Empirical Study on the Design of Digital Content Products from a Big Data Perspective

Lin Feng, Baoping Sun, Kai Wang and Sang-Bing Tsai
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Lin Feng: Department of Economics, School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710049, China
Baoping Sun: Department of Safety Engineering, School of Safety and Environmental Engineering, Capital University of Economics and Business, Beijing 100070, China
Kai Wang: Department of Strategic Management, College of Business Administration, Capital University of Economics and Business, Beijing 100070, China
Sang-Bing Tsai: Zhongshan Institute, University of Electronic Science and Technology of China, Zhongshan 528402, China

Sustainability, 2018, vol. 10, issue 9, 1-21

Abstract: The competition within the digital content market has become extremely fierce recently in China. With increasingly diversified product choices offered to customers, the focus on customer experience has been elevated to the highest level ever. It has become key to winning customers from within the intense competition and for companies to obtain differentiation advantages to create optimized customer experience from the customers’ viewpoint. The article analyzes the relationship between customer experience and the business model of digital content companies. Later, it comes up with an innovated business model based on the big data of customer experience to restructure the business process of digital content companies and to illustrate the designing process of new models in the product application design and customer care stages based on the model proposed, which can be used as references for the transformation and innovation of digital content companies.

Keywords: digital content; big data; user experience; sustainability; business model; big data research; big data analytics (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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