Social Franchising Model as a Scaling Strategy for ICT Reuse: A Case Study of an International Franchise

Katja Zajko and Barbara Bradač Hojnik
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Katja Zajko: Faculty of Organizational Sciences, University of Maribor, 2000 Maribor, Slovenia
Barbara Bradač Hojnik: Faculty of Economics and Business, University of Maribor, 2000 Maribor, Slovenia

Sustainability, 2018, vol. 10, issue 9, 1-28

Abstract: Reuse is a type of concept meant to solve environmental problems and can be implemented in different models. This study explores the social franchising model in the area of ICT reuse, relying on a case study of international social franchise and a comparative analysis of its three franchisees. The concept of the proposed social franchising model is based on a theoretical framework and a case study organization analysis, and has four developmental phases with nine identified key factors, which are essential to creating the necessary systematic approach for a successful outcome by creating both economic and social impact on a scale. This article contributes to the social entrepreneurship literature by analyzing success factors that have allowed our case study to operate as a highly successful franchise. The empirical part of the paper employs a case study of the organization to provide evidence of the existing model for social franchising in the reuse of ICT in Ireland, the U.S. and Slovenia. The paper concludes by revealing the social franchising model framework in the reuse of ICT.

Keywords: scalability; social enterprises; ICT reuse; social franchising; business model; key factors; case study (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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