Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry

Pasquale Del Vecchio, Gioconda Mele, Valentina Ndou and Giustina Secundo
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Pasquale Del Vecchio: Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy
Gioconda Mele: Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy
Valentina Ndou: Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy
Giustina Secundo: Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy

Sustainability, 2018, vol. 10, issue 9, 1-15

Abstract: This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their travel experiences can be a valid source of open innovation. To achieve this aim, this paper presents evidence of a digital tourism experience, through a longitudinal case study of a destination in Apulia, a Southern European region. The findings of the study demonstrate how social Big Data could open up innovation processes that could be of support in defining sustainable tourism experiences in a destination.

Keywords: sustainability; tourism; open innovation; tourism destination; Social Big Data (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

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