Consumers’ Preference and Factors Influencing Offal Consumption in Amathole District Eastern Cape, South Africa

Babatunde Oluwasegun Alao, Andrew Bamidele Falowo, Amanda Chulayo and Voster Muchenje
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Babatunde Oluwasegun Alao: Department of Livestock and Pasture Science, University of Fort Hare, Private Bag X1314, Alice 5700, South Africa
Andrew Bamidele Falowo: Department of Livestock and Pasture Science, University of Fort Hare, Private Bag X1314, Alice 5700, South Africa
Amanda Chulayo: Dohne Agricultural Development Institute, Department of Rural Development and Agrarian Reform, Private Bag X15, Stutterheim 4935, South Africa
Voster Muchenje: Department of Livestock and Pasture Science, University of Fort Hare, Private Bag X1314, Alice 5700, South Africa

Sustainability, 2018, vol. 10, issue 9, 1-13

Abstract: This study was conducted to determine the consumers’ perceptions and factors influencing offal meat consumption in Amathole District in the Eastern Cape Province of South Africa. A total of 202 consumers from Amathole District were randomly sampled from three municipalities. The study revealed that consumers were more influenced by the freshness, price, and availability of the product and these factors determine the point of purchase. The most preferred purchase-point for offal meat in this study was butchery. However, sheep offal was more preferred to cattle offal. The point of purchase, however, remains a prominent factor among other factors that could influence decision making for any consumer. When it comes to offal meat, the results showed that the majority of consumers purchased more liver, intestine, and tripe, which is because they are often sold in a combo at the butchery. Furthermore, it was revealed that consumers have nutritional knowledge of the offal meat products before making their purchase but health reasons emerged as a factor that the consumers considered the least at the point of purchase.

Keywords: offal; consumers; perception; consumption; meat quality; purchase-point (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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