Experimental Study on Shared Bike Use Behavior under Bounded Rational Theory and Credit Supervision Mechanism

Yao Yao, Linwei Liu, Zibin Guo, Ziheng Liu and Huiyu Zhou
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Yao Yao: School of Economics and Management, Beijing Jiao Tong University, Haidian District, Beijing 100044, China
Linwei Liu: School of Traffic and Transportation, Beijing Jiao Tong University, Haidian District, Beijing 100044, China
Zibin Guo: School of Economics and Management, Beijing Jiao Tong University, Haidian District, Beijing 100044, China
Ziheng Liu: School of Economics and Management, Beijing Jiao Tong University, Haidian District, Beijing 100044, China
Huiyu Zhou: School of Economics and Management, Beijing Jiao Tong University, Haidian District, Beijing 100044, China

Sustainability, 2018, vol. 11, issue 1, 1-23

Abstract: As a new travel model, the bike-sharing system (BSS) solves the ‘last kilometer’ problem and has developed rapidly for its convenience. However, many accompanying problems have emerged. In China, parking violation problems—such as severe traffic congestion—are caused by dock-less shared bikes. Furthermore, a large number of shared bikes have to be scrapped early for vandalism. As a special form of public good, bike-sharing also faces the dilemma of negative externalities. Seeking a solution, Mobike has conducted a credit supervision mechanism, which transfers the users’ different behavior to credits for user behavior regulation, but with unsatisfactory results. The goal of the paper is to test the validity of credit supervision mechanism from user’s perspective to regulate the abuse of sharing bike by simulating the use scenario of BSS in real life in a lab experiment based on induced value theory. The behavioral and pre- and post-experiment survey data were thoroughly analyzed. The results show that, within a negative context, the credit supervision system has a more significant effect on inducing proper user behavior, which improves after adding a real-time feedback mechanism. Finally, we provide effective suggestions to policy makers and shared bike companies for inducing positive user behavior.

Keywords: bike-sharing; credit mechanism; experimental economics; externality; induced value theory; bounded rationality (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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