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Social Norms and Entrepreneurial Action: The Mediating Role of Opportunity Confidence

Amir Emami () and Datis Khajeheian ()
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Amir Emami: Department of Human Resource Management and Business, Faculty of Management, Kharazmi University, Tehran 1571914911, Iran
Datis Khajeheian: Department of Business Management, Faculty of Management, University of Tehran, Tehran 141556311, Iran

Sustainability, 2018, vol. 11, issue 1, 1-18

Abstract: The aim of this paper is to investigate the mediating effect of opportunity confidence (OC) on the relationship between social norms (SNs) and decision to engage in entrepreneurial action (EA). The sample size includes prospective entrepreneurs engaged in the field of Information and Communications Technology (ICT) in science and technology parks in Iran. This research uses the longitudinal survey method. Research findings from the structural equation modeling (SEM) do not confirm the mediating role of OC. However, SNs have a significant positive effect on OC, which increases the likelihood of entrepreneurial action. The paper ends with a discussion of results and practical implications.

Keywords: entrepreneurial action; opportunity confidence; sociocognitive traits; sustainable entrepreneurship (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2018
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