Food Festivals and the Development of Sustainable Destinations. The Case of the Cheese Fair in Trujillo (Spain)

José Antonio Folgado-Fernández, Elide Di-Clemente and José Manuel Hernández-Mogollón
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José Antonio Folgado-Fernández: Department of Financial Economics and Accounting, University of Extremadura, 10071 Cáceres, Spain
Elide Di-Clemente: Department of Business Management and Sociology, University of Extremadura, 10071 Cáceres, Spain
José Manuel Hernández-Mogollón: Department of Business Management and Sociology, University of Extremadura, 10071 Cáceres, Spain

Sustainability, 2019, vol. 11, issue 10, 1-14

Abstract: Food-based events and festivals are being increasingly organized around the world, both in large cities and in small towns with the aim of attracting the many benefits they provide to the destinations where they are held. While the impact of mega events is sufficiently studied in scientific literature, the works that address the effects of small events are still scarce. To close this gap, this research investigates the significance of small food-based events for tourism and the sustainable development of destinations. An exhaustive study of a renowned festival based on cheese was carried out in the Spanish city of Trujillo. A survey was used to ask non-local attendants and it explored their motivations, the event itself, the assessment of the permanent elements of the destination, and loyalty to the festival. The impact of these small festivals is not only relevant for the tourism sector and the sustainable positioning of the destination, however it is also relevant for the local economy due to the consumption of local gastronomic products. Given their role in attracting visitors, these small festivals as tourist motivators must be integrated into the communication campaigns of those destinations that seek to enhance their sustainability.

Keywords: cheese festival; local food; small event; tourism management; sustainable destination (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:10:p:2922-:d:233543

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