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Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations

Yunduk Jeong (), Suk-Kyu Kim () and Jae-Gu Yu ()
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Yunduk Jeong: Department of Sport Management, Kyonggi University, Suwon 16277, Korea
Suk-Kyu Kim: Department of Sports Science, Dongguk University, Gyeongju 38066, Korea
Jae-Gu Yu: Department of Sport Industry, Chungang University, Anseong 17546, Korea

Sustainability, 2019, vol. 11, issue 11, 1-15

Abstract: This study was undertaken to examine structural relationships between event quality, tourist satisfaction, place attachment, and behavioral intentions with emphasis on the mediating effects of tourist satisfaction and place attachment on relations between event quality and behavioral intentions in the context of a small-scale recurring sporting event. Responses obtained from 350 attendees were collected and analyzed. Results showed positive impacts of (a) event quality, tourist satisfaction and place attachment on behavioral intentions, (b) event quality and tourist satisfaction on place attachment, and (c) event quality on tourist satisfaction, and demonstrated (d) tourist satisfaction and place attachment partially mediate relationships between event quality and behavioral intentions and that (e) place attachment partially mediates the relationship between tourist satisfaction and behavioral intentions.

Keywords: event quality; tourist satisfaction; place attachment; behavioral intentions; sport tourism; sporting event (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2019
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