Vineyards and Wineries in Alba County, Romania towards Sustainable Business Development

Monica Maria Coroș, Ana Monica Pop and Andrada Ioana Popa
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Monica Maria Coroș: Faculty of Business, Babeș-Bolyai University, Cluj-Napoca, Romania, 7 Horea Street, Cluj-Napoca, Cluj 400174, Romania
Ana Monica Pop: Faculty of European Studies, Babeș-Bolyai University, Cluj-Napoca, Romania, 1 Emmanuel de Martonne Street, Cluj-Napoca, Cluj 400090, Romania
Andrada Ioana Popa: Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, Romania, 58-60 Teodor Mihali Street, Cluj-Napoca, Cluj 400591, Romania
Authors registered in the RePEc Author Service: Monica Maria Coros ()

Sustainability, 2019, vol. 11, issue 15, 1-39

Abstract: Starting from a definition of wine tourism, put in the context of sustainable development, a multifaceted research study was elaborated, aimed at establishing if, and how, wine businesses in Alba County, Romania, can develop on a sustainable path. A mix of desk research, qualitative, and quantitative methods and tools were blended together in this research. An investigation of the wineries’ financial situations and online presence was further completed by the interviews with entrepreneurs, local public administration representatives, and residents in order to establish that business development on the wine-route is highly desired and would eventually enjoy the appreciation of both locals and tourists. Instead of conclusions, a framework for the sustainable development of Alba’s wineries is sketched, focusing on those elements that motivate international and also Romanian wine tourists to visit this destination, and emphasizing the need for the establishment of a destination management organization (DMO) capable of managing the interests of all stakeholders under the conditions of sustainable development. Measures to be adopted by winemakers are also provided and a list of ancillary services to be considered is also suggested.

Keywords: wine tourism; sustainable businesses; small, medium and large enterprises; hospitality services; desk research; qualitative and quantitative research; demand-side perspective; supply side perspective; profitability rates; online presence; local public administration; residents’ perspective; destination management organization; Alba County; Transylvania; Romania (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:15:p:4036-:d:251791

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