How Gender, Age and Education Influence the Entrepreneur’s Social Orientation: The Moderating Effect of Economic Development

Longinos Marín, Catalina Nicolás and Alicia Rubio
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Longinos Marín: Marketing Department, University of Murcia, 30100 Murcia, Spain
Catalina Nicolás: Department of Management and Finance, University of Murcia, 30100 Murcia, Spain
Alicia Rubio: Department of Management and Finance, University of Murcia, 30100 Murcia, Spain

Sustainability, 2019, vol. 11, issue 17, 1-16

Abstract: A social entrepreneur is an individual that creates a company to generate social value. Social entrepreneurs tend to develop these initiatives because they have a strong social orientation. The reason why people have a stronger or weaker social orientation has been analyzed through the lens of different subjects, among biological, social, and behavioral sciences. However, the literature does not agree about which variables influence individuals to have more or less social orientation. We investigated which variables influence the entrepreneur’s social orientation by using a large sample of individuals ( n = 176,460) in 59 countries. Our results show that an entrepreneur’s social orientation is stronger for women, more educated, and older people. The economic development of the country moderates these relationships among the social orientation, gender, and education level of the individual. We found that the individual’s social orientation increases at the same rate as the country’s development level.

Keywords: social entrepreneur; social orientation; individual variables and economic development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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