Merging Science Education into Communication: Developing and Validating a Scale for Science Edu-Communication Utilizing Awareness, Enjoyment, Interest, Opinion formation, and Understanding Dimensions (SEC-AEIOU)

Leon Yufeng Wu, Shannah Pinhsuan Wu and Chun-Yen Chang
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Leon Yufeng Wu: Graduate School of Education, Chung Yuan Christian University, Taoyuan 320, Taiwan
Shannah Pinhsuan Wu: Science Education Center, National Taiwan Normal University, Taipei 116, Taiwan
Chun-Yen Chang: Science Education Center, National Taiwan Normal University, Taipei 116, Taiwan

Sustainability, 2019, vol. 11, issue 17, 1-17

Abstract: For better understanding of how the public perceive the information in science communication; this study sought to develop the scale of Science Edu-Communication (SEC), an instrument to measure AEIOU: Awareness; Enjoyment; Interest; Opinion formation; and Understanding . The AEIOU framework was adopted for use as the major component of SEC to depict participants’ general perceptions of science communication from their daily life experiences. Responses from 121 participants were analysed using exploratory factor analysis; item discrimination; and qualitative coding analysis. Results support SEC-AEIOU as a valid and reliable instrument to measure the effectiveness of science communication experiences. Additionally; SEC-AEIOU can serve as a framework for research and practice to bridge science communication and science education. In particular; science communicators; educators; and institutions that engage in science communication and educational activities may benefit from such a metric. This scale seeks to assist in building a robust framework to facilitate the trend of bridging science communication and science education: Science Edu-Communication.

Keywords: science education; science communication; science edu-communication; AEIOU (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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