Boundary Conditions of the Curvilinear Relationships between Environmental Corporate Social Responsibility and New Product Performance: Evidence from China

Zhuoer Yang, Yahui Zhang, Yu Gao, Shanxing Gao and Kuo-Feng Huang
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Zhuoer Yang: School of Humanities and Economic Law, Northwestern Polytechnical University, Xi’an 710072, China
Yahui Zhang: China Merchants Bank, Shenzhen 518040, China
Yu Gao: School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710061, China
Shanxing Gao: School of Management, Xi’an Jiaotong University, Xi’an 710049, China
Kuo-Feng Huang: Department of Business Administration, National Chengchi University, Taipei 116, Taiwan

Sustainability, 2019, vol. 11, issue 18, 1-18

Abstract: This study examines whether a firm’s environmental corporate social responsibility advances the growth of its new product performance, and investigates the moderating roles of a firm’s heterogeneous local institutional environment and ownership type. Based on a multi-informant survey dataset of 303 Chinese firms, we found that a firm’s environmental corporate social responsibility has a U-shaped relationship with the firm’s new product performance. In addition, compared with non-state-owned enterprises, state-owned enterprises with a higher environmental corporate social responsibility would receive relatively lower new product performance. Firms located in the provinces with a lower local institutional development level and higher environmental corporate social responsibility may experience relatively higher new product performance than firms located in the provinces with a higher local institutional development level.

Keywords: environmental corporate social responsibility; new product performance; institutional development level; ownership; signaling theory; institutional theory (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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