Exploring Factors Affecting Car Sharing Use Intention in the Southeast-Asia Region: A Case Study in Java, Indonesia

Yoon-Young Chun, Mitsutaka Matsumoto, Kiyotaka Tahara, Kenichiro Chinen and Hideki Endo
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Yoon-Young Chun: Research Institute of Science for Safety and Sustainability, National Institute of Advanced Industrial Science and Technology (AIST), 16-1 Onogawa, Tsukuba, Ibaraki 305-8569, Japan
Mitsutaka Matsumoto: Advanced Manufacturing Research Institute, National Institute of Advanced Industrial Science and Technology (AIST), 1-2-1 Namiki, Tsukuba, Ibaraki 305-8564, Japan
Kiyotaka Tahara: Research Institute of Science for Safety and Sustainability, National Institute of Advanced Industrial Science and Technology (AIST), 16-1 Onogawa, Tsukuba, Ibaraki 305-8569, Japan
Kenichiro Chinen: College of Business Administration, California State University, Sacramento, 6000 J Street, Sacramento, CA 95819-6088, USA
Hideki Endo: Department of Economics, Nihon Fukushi University, 229 Kawaminami-shinden, Otamachi, Tokai, Aichi 477-0031, Japan

Sustainability, 2019, vol. 11, issue 18, 1-26

Abstract: This paper provides some insight into factors influencing the car sharing adoption and usage in Southeast-Asian developing countries like Indonesia, where car sharing is just emerging and so far, not effectively existent. This study uses an internet survey of 600 Indonesian respondents to examine how underlying factors, such as perceived benefits of car sharing related to convenience and cost-saving aspects, perceived risks and burdens of car ownership, and perceived values of car ownership as societal status can influence their intention to use car sharing. The results of the ordered logit models reveal that car sharing use intention is influenced by perceived benefits of car sharing and perceived values of car ownership as societal status. Among demographic attributes, income level has a positive effect on car sharing use intention. The implications and proper interpretations in the interplay among them can provide a useful guide to city transportation planners and business owners who attempt to promote car sharing schemes in the Southeast-Asian market like Indonesia.

Keywords: sharing economy; perceived benefits; psychosocial valuation; societal status; car ownership; ordered logit model; sustainable consumption and production; developing countries (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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