Are Grassroots Sports Events Good for Migrant Cities’ Sustainable Development? A Case Study of the Shenzhen 100 km Hikathon

Hui Wang, Peng Ju, Honggang Xu and Donna Wong
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Hui Wang: School of Tourism Management, Sun Yat-Sen University, Guangzhou 510275, China
Peng Ju: Shenzhen Tourism College of Jinan University, Shenzhen 518053, China
Honggang Xu: School of Tourism Management, Sun Yat-Sen University, Guangzhou 510275, China
Donna Wong: Faculty Research Centre for Business in Society, Coventry University, Coventry CV1 5FB, UK

Sustainability, 2019, vol. 11, issue 1, 1-16

Abstract: Compared to official sports mega events, grassroots sports events are attractive to participants because of their universality, accessibility, and casual nature. Taking the Shenzhen 100 km Hikathon as an example, this study investigates the effect of grassroots sports events on sustainable development in migrant cities through residents’ perceptions of such events, and how these affect support. We collected 59 questionnaires in a pre-survey and 612 surveys for formal analysis, and used SPSS and AMOS software to construct a structural equation model. The results indicate that the Hikathon’s popularity, low media impact, small scale of investment and construction, and short duration had fewer negative effects and was beneficial to sustainable development for the migrant city. Residents perceived more positive benefits (improved city image and economic, environmental and cultural benefits) and less negative costs (environmental and traffic costs), which lead to broader support for such events. Among residents’ sociodemographic characteristics, only age was found to moderate the relationship between perceived effects and support. The findings suggest that residents generally perceive grassroots sports events positively, especially in migrant cities, such as Shenzhen, where community events are considered to serve an important role in the construction of place identity.

Keywords: grassroots sports events; residents’ perceptions; residents’ support; sustainable development; Shenzhen city (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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