Influence of Network Embeddedness and Network Diversity on Green Innovation: The Mediation Effect of Green Social Capital

Yu-Shan Chen, Cui Wang, Ying-Rong Chen, Wei-Yuan Lo and Kuan-Ling Chen
Additional contact information
Yu-Shan Chen: Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan
Cui Wang: Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan
Ying-Rong Chen: Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan
Wei-Yuan Lo: Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan
Kuan-Ling Chen: Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan

Sustainability, 2019, vol. 11, issue 20, 1-17

Abstract: Due to the current rise in concern about the challenge of global warming, stakeholders are now more conscious than in the past regarding environmental concerns. Stakeholders are more likely than ever before to support companies that are environmentally friendly. Simultaneously, companies seek to develop their social networks in such a way as to enhance their green innovation. This study investigates the influences of network embeddedness and network diversity on green innovation. In addition, this research discusses the mediation effects of green social capital. We adopt structural equation modeling for testing the research framework. A total of 330 valid questionnaires are collected. The results demonstrate that network embeddedness positively affects green social capital and green innovation performance. However, although network diversity positively affects green innovation performance, it does not significantly influence green social capital. Furthermore, the study indicates that green social capital partially mediates the relationship between network embeddedness and green innovation performance.

Keywords: green social capital; network embeddedness; network diversity; green innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
https://www.mdpi.com/2071-1050/11/20/5736/pdf (application/pdf)
https://www.mdpi.com/2071-1050/11/20/5736/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:20:p:5736-:d:277288

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().