Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises

Katarzyna Liczmańska-Kopcewicz, Katarzyna Mizera and Paula Pypłacz
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Katarzyna Liczmańska-Kopcewicz: Faculty of Economic Sciences and Management, Nicolaus Copernicus University in Torun, Gagarina 13a, 87-100 Torun, Poland
Katarzyna Mizera: Faculty of Economics in Opole, WSB University in Wroclaw, Fabryczna 29-3, 53-609 Wroclaw, Poland
Paula Pypłacz: Faculty of Management, Czestochowa University of Technology, Armii Krajowej 19B, 42-201 Czestochowa, Poland

Sustainability, 2019, vol. 11, issue 20, 1-14

Abstract: In recent years, attention has been increasingly paid to social-, environmental-, and ecology-related issues in the areas of diverse business operations. The concept of sustainable development of enterprises is an attempt to integrate a diverse set of requirements for the development of companies in the long-term future. The concept, which is set in a contradictory context of economic, social, and environmental aspects, is an attempt to balance fundamentally divergent requirements and aspirations. Sustainable enterprise development can be a source of competitiveness, provided the opportunities related to it are identified and implemented in a proper way. The research objective of this study is to diagnose the relationship between the company’s orientation towards the implementation of sustainability assumptions, the degree of implementation of the objectives of the corporate social responsibility (CSR) strategy, as well as the creation of value in a sustainable enterprise. The survey was conducted on a sample of 165 FMCG (fast-moving consumer goods) sector enterprises. The results indicate the existence of a positive correlation between the variables analysed in the surveyed enterprises. Entrepreneurs guided by sustainable development pursue economic and non-economic values and have a more comprehensive set of appropriate measures necessary to create value in a sustainable enterprise, which consists of achieving economic, ecological, and social goals.

Keywords: corporate social responsibility; sustainable development; creating value in a sustainable enterprise (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

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