Assessment of Affinity towards Diversity Using the Implicit Association Test and Self-Reports

Víctor Omar Corral-Frías, Marc Yancy Lucas, Nadia Saraí Corral-Frías, Víctor Corral-Verdugo and César Tapia-Fonllem
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Víctor Omar Corral-Frías: Social Sciences Postgraduate Program, Universidad de Sonora, Hermosillo, Sonora 83000, Mexico
Marc Yancy Lucas: Psychology Department, Universidad de Sonora, Hermosillo, Sonora 83000, Mexico
Nadia Saraí Corral-Frías: Social Sciences Postgraduate Program, Universidad de Sonora, Hermosillo, Sonora 83000, Mexico
Víctor Corral-Verdugo: Social Sciences Postgraduate Program, Universidad de Sonora, Hermosillo, Sonora 83000, Mexico
César Tapia-Fonllem: Psychology Department, Universidad de Sonora, Hermosillo, Sonora 83000, Mexico

Sustainability, 2019, vol. 11, issue 20, 1-12

Abstract: Affinity towards diversity (ATD) is the tendency to appreciate the dynamic variety of biophysical and socio-cultural scenarios. ATD may reveal a human predisposition to conserve the diversity necessary to guarantee the preservation of human and natural ecosystems. This study expands upon previous studies which employed only self-report measures by introducing a version of the Implicit Association Test (IAT) and by using a mediational model to test whether ATD through sustainable (pro-environmental and pro-social) behaviors leads to greater wellbeing. We recruited 119 Mexican students to complete a computerized IAT task and respond to ATD, wellbeing, and sustainable behavior self-report questionnaires. Reliability analyses of the scales utilized showed acceptable indexes. A mediational model was tested to examine whether sustainable behaviors mediate the relationship between ATD and wellbeing. Results demonstrated that affinity towards diversity indirectly predicted wellbeing via the mediating effects of pro-environmental behaviors and altruism. Despite finding an association between self-reported affinity towards biodiversity and IAT reaction times, an association was not found with D scores, highlighting the need for further research. These findings suggest that those with increased inclination towards diversity are more prone to engage in environmentally (both physical and social) protective behaviors and to experience psychological wellbeing.

Keywords: IAT; affinity; diversity; wellbeing; sustainable behaviors; altruism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
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